THE BRAND
Scandinary is a clothing brand surrounding edgy and unique designs, inspired by Scandinavian culture with a fun twist. Simple and versatile at the same time, you will find a broad collection of items which will spark a subtle, but strong light to your wardrobe elevating your everyday style. Our mission is to introduce the minimal style from the Scandinavian culture with a bright twist of colour and thought through detailing for all the fashion aware customer in need of a pick me up. From basic t-shirts and embroidered sweatshirts, to loungewear pieces, Scandinary will introduce fun and easy pieces to spice up your wardrobe and introduce you to the coolness of the Scandis. Scandinary is a clothing brand surrounding edgy and unique designs, inspired by Scandinavian culture with a fun twist. Simple and versatile at the same time, you will find a broad collection of items which will spark a subtle, but strong light to your wardrobe elevating your everyday style. Our mission is to introduce the minimal style from the Scandinavian culture with a bright twist of colour and thought through detailing for all the fashion aware customer in need of a pick me up. From basic t-shirts and embroidered sweatshirts, to loungewear pieces, Scandinary will introduce fun and easy pieces to spice up your wardrobe and introduce you to the coolness of the Scandis.
ABOUT THE FOUNDER
In the middle of 2022, the founder Doroty Dafne started to think of ways to incorporate her Scandinavian heritage around the world, with her creative skills around fashion and more.
Being born in Brazil, with a Danish father and a Brazilian mother, Doroty moved to Europe in 2009 to study one of her biggest passion which was Fashion. Having been only once to Denmark, her fathers home country, she had little knowledge of the her Scandinavian culture and background. Coming from a warm loud country as Brazil, she found the subtleness of the Denmark familiar and was fascinated by the quiet minimal lifestyle of the Scandinavian.
Being surrounded by subtle clever Nordic Design, she found comfort but at the same time cleverness around interior but also in Fashion Design in her everyday life.
After her studies, Doroty decided to move to London to pursue her fashion career and had since gained experience across high street brands, smaller contemporary Uk brands as well as working with international brands across US, Australia and Middle East.
Being in London has widen her horizons to understand fashion and the needs of each customer. As always an outsider, migrating to different countries BlaBlaCar,
Being in the industry for a while Doroty found out also that the joy of creating fashion pieces have been missed, and the easiness and creativeness of design has been left to the side in many roles for the sake of “being the next big thing”. After a while Doroty decided to bring joy to her work again by creating something she would enjoy without being worried about all thing and remembering that clothes are a mean, not an end.
Doroty decided to introduce to the world her Scandinavian heritage which she so admired, with a twist. Implementing her worldwide knowledge of different styles from her travels. She aims to create unique pieces adaptable to each style, without losing the essence of Scandinavian and herself.
OUR MISSION
In the middle of 2022, the founder Doroty Dafne started to think of ways to incorporate her Scandinavian heritage around the world, with her creative skills around fashion and more.
Being born in Brazil, with a Danish father and a Brazilian mother, Doroty moved to Europe in 2009 to study one of her biggest passion which was Fashion. Having been only once to Denmark, her fathers home country, she had little knowledge of the her Scandinavian culture and background. Coming from a warm loud country as Brazil, she found the subtleness of the Denmark familiar and was fascinated by the quiet minimal lifestyle of the Scandinavian.
Being surrounded by subtle clever Nordic Design, she found comfort but at the same time cleverness around interior but also in Fashion Design in her everyday life.
After her studies, Doroty decided to move to London to pursue her fashion career and had since gained experience across high street brands, smaller contemporary Uk brands as well as working with international brands across US, Australia and Middle East.
Being in London has widen her horizons to understand fashion and the needs of each customer. As always an outsider, migrating to different countries BlaBlaCar,
Being in the industry for a while Doroty found out also that the joy of creating fashion pieces have been missed, and the easiness and creativeness of design has been left to the side in many roles for the sake of “being the next big thing”. After a while Doroty decided to bring joy to her work again by creating something she would enjoy without being worried about all thing and remembering that clothes are a mean, not an end.
Doroty decided to introduce to the world her Scandinavian heritage which she so admired, with a twist. Implementing her worldwide knowledge of different styles from her travels. She aims to create unique pieces adaptable to each style, without losing the essence of Scandinavian and herself.